Aussie EDM producers/DJs/artists/sisters Nervo have had an amazing year thanks to some incredible collaborations – “You’re Gonna Love Again” with Avicii, and “Something to Believe In” with Norman Doray.? Since “Reason,” their track with Hook N Sling, was released back in September on Spinnin Records – it has been gaining quite a buzz.? The big room stadium house track is the perfect mix of progressive-sounding club beats and aggressive electro noises, with a measured dose of meaningful pop lyrics.? The breakdown in the middle is quite gorgeous with the gradual keyboard build into the drum fill leading to an explosion of energy. It’s also quite refreshing to see the focus of the song is on the strong original remix, rather than a large set of remixes which have little to do with the original song.? The only negative is the video treatment which showcases three random girls on a crime and party spree.? Yeah, there is probably some allusion to the song’s meaning in there somewhere, but the emotional nature of the lyrics would be much better translated via a performance by Olivia and Mim.? I mean, come on, when you are gorgeous Covergirl models, why waste video time on unrelated girls?
Image Courtesy of Big Beat/Spinnin.
Tag: avicii
SONG OF THE DAY: Kerli – “The Lucky Ones”
Teaming up with producers SeventyEight (Jakob Hazell & Svente Halldin), Kerli has created an uplifting and emotional anthem that will lift everyone’s spirits. ? Writing a song that fits the modern structure of club music while expressing a positive message is a challenge, and with “The Lucky Ones,” Kerli succeeds by encouraging everyone to embrace challenges and harness energy to improve our lives.? Melding the production styles of Swedish House Mafia and Avicii, the track sounds as great on the radio as it will in the clubs.? Forthcoming club remixes by Morgan Page, Rich Morel, tyDi (who worked with Kerli on his just released new single “Glow in the Dark”), and Hector Fonseco will expand the reach, while the original extended version will work right out of the box.? Listening to the lyrics makes me wonder what the inspiration behind the song is- regardless, the message is universal – containing something that we can all reach out for. ?With two new Kerli songs in the span of a week, I would say that we are all pretty lucky.
Image Courtesy of Island/Def Jam Entertainment.
AWARDS: Promo Only Summer Sessions 2012 Awards
On Tuesday, August 14th, Promo Only presented awards, voted on by attendees and industry panelists, in the following categories:
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