As we in the United States are enjoying the delicious pop goodness of Little Mix’s debut single “Wings,” those in the UK are delving into their fourth confection – the ’90s-inspired “How Ya Doin.” Wow, is it just me, or has just about every other song I’ve written up in the past few weeks had a ’90s inspiration? The Little Mix crew camp it up with a ’90s hip-pop dance beat for a playful telling off of an unwanted suitor via modern phone etiquette. Reaching out to “Beep Me 911” rap diva Missy Elliott was a masterful decision proving that the foursome are either majorly wise beyond their years or have the best management team ever. Further proof of that is the video, sponsored by Live Colour XXL hair dye, which is highlighted with massive product placement as the girls’ colorful locks are highlighted by the just as animated backgrounds . Almighty’s hiNRG mix camps it up further by increasing the tempo for commercial dance floors without chipmunking the vocal. While the Almighty crew left off Missy’s rap, we can’t help but wonder why Missy hasn’t dropped the definitive EDM album? After all, she’s the one who first explored jungle with Timbaland and worked with producers like Basement Jaxx before anyone else in the hip-hop world did.
Oh to be a fly on the wall for this writing session. Danish producer Enur is the producer of the sax-y club hit “Calabria,” so teaming him up with sassy rapper Nicki Minaj and writer/producer Goonrock (who was responsible for LMFAO’s biggest hits) was bound to lead to a fun party record. Pure pop with electro beats, the song seems more like it was meant for summer beach parties, though it definitely will heat up winter playlists. Nicki’s multiple personalities are on display and Goonrock holds his own as a rapper as well. This is the kind of fun track that one imagines would be an international pop hit if say, someone like David Guetta or Bob Sinclar would have released it. The video is quite fun with an animated young girl (reminiscent of Missy Elliott’s back up dancer Alyson Stoner) miming the lyrics in the back of limo with imaginary characters joining for the ride. Yeah, it’s kind of cheesy but still quite fun. “I’m That Chick” could even be a good kiddie record, save for the bleeped expletives.