More proof that there is more than country in music city. Nashville-based pop duo Gimm & Icky made an explosion on the club chart earlier this year with the infectious “Shake That.” The ode to female grinding is a combination of sung/rap vocals over a radio-friendly dance groove with a rock feel. Unlike other tracks of this nature that might be considered to be demeaning to woman, “Shake That” is much more celebratory and respectful with a bit of the tongue-in-cheek, snarky sensibility of their other tracks like “Dump Me” and “Serious Face.” The plethora of remixes by Jump Smokers, Lynnwood, Dirty Freqs, and Papercha$er take the song in many aggressive electro directions while keeping the fun of the original in place.
The first time I heard NiRe Alldai’s debut single “Inside Out,” I was struck by her unique voice – soft and soothing, yet raspy with a subtle power. The vocal hooks were quite strong, and with the club kids-going-Mad Max-themed video, it seemed like a surefire hit. Whereas “Inside Out” was a bit downbeat in tone, her new single “Hella Bad” is much more in your face and aggressive. The track seems like a cross between Swedish House Mafia and ’90s euro (the good stuff, like Culture Beat’s lost classic ‘Metamorphosis’ album, and not the cheesy formulaic kind). Nire’s vocals are more aggressive and punchy, yet still have her unique soft timbre in place. The song will hopefully find its place on commercial radio with its message of female empowerment, demanding respect from a lazy lover. If the song doesn’t hit you immediately, give it a few more listens. You will eventually realize that “Hella Bad” is actually hella good.