On my first listen to “Hooligans,” his sickeningly aggressive raver track with Don Diablo, Example’s personality and flow instantly made me a fan. Through a succession of both energetic and somber singles, as well as collaborations with producers as varied as Skream, Laidback Luke, Calvin Harris, and Flux Pavillion, and his recent appearance as a featured rapper on a Pet Shop Boys album, he has morphed from a party boy MC to an intelligent and emotionally succinct singer with the ability to play both roles and everything in between. With his new single “All the Wrong Places,” he uses the contrast of old school rave and hardstyle to showcase his rather strong vocal performance. It’s an interesting way to stage a political statement, especially since a large portion of the listeners might not get the message. Forthcoming remixes by Starkillers, Quinitino, and Jack Beats are sure to be massive, as will be his new album which is said to be inspired The Prodigy, Chemical Brothers, and Faithless. Now, that’s a ’90s-inspired project I cannot wait to hear.
Image courtesy of Ministry of Sound.