San Francisco-based EDM group The M Machine gained major attention when Skrillex released their debut EP “Promise Me a Rose Garden”/”Glow” on his OWSLA label.? The trio of Andy Coenen, Eric Luttrell, and Ben Swardlick were inspired by the classic movie Metropolis for their follow up EPs and their name.? Their remixes of Arty, Passion Pit, and Madeon gained a lot of attention as well.? The artistic trio are really involved with the full aesthetic experience of their music – focusing on creating a live audio and visual show as they tour.? We caught up with them in Nashville when they were touring with Markus Schulz on the Scream Bus Tour.
DJ Ron Slomowicz: How is the bus tour going? Ben: We are in a new city every day, it?s great and we are very happy. Markus is awesome and his crowds are really intense which is great for us. Andy just programmed a big video show and we get to use his giant LED screen, so the timing is perfect. Continue reading INTERVIEW: The M Machine (2013)
Rather than doing a full wrap up of each day – here are a few quick highlights.
Panel – ‘Does Music Criticism Matter” – Esteemed music critics from Resident Advisor, Mixmag, Pitchfork and URB discussed the world of music journalism in the 21st century. Bemoaning the “economy of the click,” the importance of search engine optimized headlines and short 500 word pieces replacing long form magazine journalism and how the online audience dictates what is covered (due to the exact statistics,) the panelists also focused on positive such as the relevance of printed magazines is still in evidence. In the magazine world, the reader is more likely to experience music they don’t already know about because they have actively purchased the magazine as opposed to online where people tend to read about music they already have heard. On similarities between DJing and writing, Joshua Glazer (URB) shared the sentiment of “I like it, I want to share it” on his motivation for both. While most agreed that they choose not to write negative reviews preferring to write about what they like, Nick DeCosemo (MixMag) shared the obvious point that “negative reviews are more fun to read.” Probably the best quote came from Joshua about the difficulty of reviewing events and having to remember that “the worst party I ever went to is the best night of someone else’s life.”