It’s really easy to make fun of dance music. The French brand of Spitting Image puppets have made superstar David Guetta a common target, but the Norwegians seem to be having the most fun, with the Kollektivet2 slaughtering Swedish House Mafia as Scandinavian Techno Dance Society and the brothers Ylvis making the dubstep musical ‘Someone Like Me.’ This past week, another recent bit by Ylvis has become as viral as “Gangnam Style” – a children’s song called “The Fox.” It’s clearly satire, mocking the inane lyrics and the standard production sounds and effects heard in just about every dance-pop record (do we see a Ke$ha or will.i.am collab in the near future…). There’s even one bit which seems inspired by the insipid Crazy Frog from 2005. For a bit of mindless fun, check out “The Fox” and don’t be surprised if kindergarten kids start dancing to it for their holiday recitals.
So if a Korean rapper can start a dance craze, how about an African porridge? Azonto is a rhythmic dance style from Ghana that mimics everyday activities (household cleaning, driving, praying, exercising) with knee, hip, and body movements. The West African dance is showcased in the new track by Afrikan Boy “Amala Azonto” which incorporates the making of Amala, a thick porridge made from yams (sweet potatoes). The track, made by Delirious, is an energetic Afrobeat rhythm – if you remember “Turn Me On” by Kevin Lyttle, pitch it up plus 10 for an idea. The lyrics are playfully sexual with pickup lines interspersed with historical references. The yam is definitely symbolic of the male anatomy. The video continues the humorous premise, set as a cooking show with the perfect recipe for cooking up Amalo – dancing and frolicking ensues. With culture-centric tracks like “Rap Des Armas” and “Gangnam Style” having broken big on the club and mainstream scene around the world, it’s quite possible that the catchy “Amala Azonto” might be next.
Korean rodeo electro pop – you’ve just gotta love cultural fusion. PSY, born Park Jae-Sang, is a South Korean popstar who blends music, comedy, and drag in his eccentric performances. Named for the southeastern affluent district of Seoul, “Gangnam Style” is a frenetic electro-pop confection with the energy of a Vengaboys track, modernized with the big rooms sounds of today. Sung mostly in Korean, the song is about his quest to find a girl that can be both proper and dignified in some situations while getting wild and free when the time is right (or basically a lady in the streets, but a freak in the sheets). The video featuring PSY bringing his Hi-NRG vibrant rodeo style choreography to various locales is quickly becoming an internet sensation, logging 15 million hits in less than three weeks. It’s easy to see why as the track is so infectious, and as soon as you watch it, you will want to share it with all of your friends. Why do I have a feeling that either Flo Rida or Pitbull are going to be featured on the US version of this track when the major label picks it up?