Teaming up the French and Dutch pranksters Martin Solveig and Laidback Luke is a match made in heaven. Both bring a sense of humor to the their performances, tracks, videos, and personae. The resulting track “Blow” is an electro jam complete with big chants, big beats, and a few familiar elements. It starts eerily, with a ’90s techno intro (is that Human Resource’s “Dominator” I hear) behind a sexy female chant while we wonder whether it’s about the mythical body spray or a penis getting erect. The signature Solveig drumbeat build-up leads to what could be described as a “Rattle”-era Bingo Players remix of Depeche Mode’s “Strangelove.” Bring on the cheers, screams, and fist pumps every time you hear “Blow,” and you’ve got a massive festival anthem. While the official video hasn’t been released, the first teaser shows Laidback Luke playing action movie star Bruce Luke (a spoof of Bruce Lee) endorsing “Blow” as a fragrant body spray. It’s a perfectly-timed and brilliant satire of all the commercial placements that are ending up in music videos. Think about how many times you’ve seen that Sony waterproof mobile phone or those Beats headphones and speakers deployed lately.
Image Courtesy of Mixmash.