SONG OF THE DAY: Krewella – “Alive” 

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When I last wrote about Krewella, I described them as your “newest dubstep obsession” but have since realized they are so much more.  Seeing the trio in Atlantic City performing a set combining tracks, live vocals, effects, and more,  they literally pumped the crowd up to a new level.   It was to the point that even the most stodgy industry people finally got why all the kids were into dubstep.  The thing is, their music is not just dubstep, but a sampling of several EDM subgenres – electro, dubstep, glitch, and stadium.  Their new single, “Alive,” is a mix of europop and stadium house that is accessible without being cheesy.  That’s an amazing accomplishment, especially since it sounds like they are recreating the infamous Cappella hook from the ’90s (which was originally “inspired” by Siouxsie and the Banshees “Happy House”).   The vocals are quite strong and the solid production is hooky, with an energetic chorus that will get any dance floor jumping up and down. The remix package is quite impressive, with not a single weak one in the pack.  Dubstep lovers will go for the Pegboard Nerds and Mitis remixes.  Moore’s big room mix has a touch of the ’90s retro rave sound.   Jakob Liedholm’s take has some cool filtering effects layered over the stadium groove, while the Cash Cash & Kalkutta is an all out energetic monster.  When a song is this good, you just can’t do a bad mix.


Image Courtesy of Columbia Recordings.

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