After previous singles “Boneless,” “Singularity,” and “Beat Down,” Steve Aoki’s new one comes as a surprise. Where as the previous releases are aggressive, loud, or somewhat harsh (either in sound or vocal content), “Bring You To Life” is pretty and uplifting, more of an end of the night progressive house track with a soothing male vocal by RAS, who sounds like John Martin or Chris James. This is nothing bad, probably more the influence of collaborating with Rune RK, just unexpected. However, all the goofy fun (and gratuitous product placement) you do expect from Steve Aoki comes through in the comical lifeswapping video. Starting as a spoof of the classic Eric Prydz “Call on Me” video led by motivational ’80s fitness icon Richard Simmons (complete with words of inspiration in the beginning), the two switch positions as Richard becomes a party DJ and Steve become a fitness instructor. With that statement, you can probably visualize the clip in your head and the hilarity that ensues. If anything, the video is probably best interpreted as Steve’s response to unnecessary controversy that came from the Wunderground satirical article about him supposedly admitting that he isn’t a DJ. The rumors that started were quickly debunked, and this video serves as a great way to show that Steve Aoki will always be the party master and can take the joke, whether he is teller or the subject.
Image Courtesy of Dim Mak.