REVIEW: Marina and the Diamonds – Electra Heart

By: Ben Norman

When Marina Diamandis arrived on the scene, her music moniker Marina & the Diamonds had much the same effect as Florence & the Machine. Who was Marina? Was this a band? Who were the Diamonds? This would all be settled with a simple explanation of Marina’s Greek surname, and the potential group became a one-woman show. Her 2012 album Electra Heart is the most recent offering from a singer who has been incredibly active since her first EP in 2007. But it wouldn’t be until her first charting single in 2010, “Hollywood,” that the world would begin to pay attention. Still, her style was fragmented and her messages were skewed. Tracks like “Shampain” and “Oh No!” hinted at greatness and the artists who influenced her, but at the time others were doing the same thing she was and, frankly, doing it better. Skip ahead to March of 2012 and the release of the instant classic “Primadonna.” Marina’s style was smoothed out and polished up, but her social commentary, something that was always at the core of prior tracks, was still there and the teeth hadn’t been dulled in the slightest. Electra Heart, complete with teaser videos of future songs, was shaping up to be quite an adventure.
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SONG OF THE DAY: Marina and the Diamonds – “Primadonna” (New Video)

Marina is hit and miss. Some of her tracks, like “Shampain” and “Hollywood” were incredibly catchy, while other tracks failed to grab audiences. The Greek singer’s voice can sometimes cause a disconnect, but in cases like the aforementioned “Shampain”, the synthpop production and her voice combined in alarmingly entrancing similarities to Annie Lennox. “Primadonna” is the 4th part of an effort to establish Marina’s character, Electra Heart (also the name of her sophomore album). It also serves as the lead single from the album. The music is fun and the lyrics are entertaining, so there’s a chance this new album will showcase a more glittery, fluffy side to Marina, thus getting her music out to more people. With the hot remix by Benny Benassi, we’ve been enjoying this track immensely since it was released back in March. A new video featuring the finest of NYC clubland came across our email today and we thought it was worth sharing.

Original Video

NYC Nightlife Video

Continue reading SONG OF THE DAY: Marina and the Diamonds – “Primadonna” (New Video)