INTERVIEW: Richard Zijlma – Amsterdam Dance Event (2013)

The sold-out 18th edition of the Amsterdam Dance Event (ADE) will take place next week (October 15th-20th).? The premiere electronic and dance music conference is the place where all aspects of the industry come together to network.? The nightime festival will bring together over 300,000 clubgoers to over 300 events featuring the biggest DJs from around the world (including Armin Van Buuren, Calvin Harris, Sander Van Doorn, Steve Angello, and Tiesto). To learn more about ADE and what’s new for 2013, I spoke to the charming General Manager Richard Zijlma.

DJ Ron Slomowicz:? How did you get involved with Amsterdam Dance Event?
Richard Zijlma:? As I was already working in the music industry, mostly with experience in production, I was asked to get involved in ADE from the start, first as production manager and, after 3 years, as director.

RS:?? How has it grown or changed since you joined the team?
Richard Zijlma:? I was there from the beginning and a lot has changed. The scene has changed over the years, and ADE has changed from a small b2b conference mainly focusing on labels and publishers who came over to license tracks to a global platform serving the whole scene.
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AMSTERDAM DANCE EVENT 2012 (August Update)

Amsterdam Dance Event 2012 is shaping up to be probably the biggest and best edition ever. New panel information released today included a Q&A session with the legendary producer Trevor Horn by Dave Clarke. Trevor Horn, dubbed “The Man Who Invented the Eighties,” has produced everyone from the Pet Shop Boys and Frankie Goes to Hollywood to Cher, Rod Stewart and Robbie Williams. From one legend to another legend, Paul Oakenfold will present a Tracklist of My Life about his influential edm career. Other new topics recently added include ‘How to Run Your Business as an Artist – Who’s the Boss’ hosted by Francois K and what will no doubt be a controversial Media Round Table about ‘Does Music Criticism Matter in Electronic Music?’ hosted by Todd Burns (Editor in Chief of Resident Advisor.)

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