As much as I loved the downtempo Axwell remix of Discopolis “Falling,” I had a feeling that Axwell wasn’t going to forsake the stadium/progressive house sound that made Swedish House Mafia so big. With “Center of the Universe,” Axwell is back to the uplifting, pretty, and anthemic with a surprisingly old school-feeling Hi-NRG production – think Almighty goes to the stadium – and you’ve got an idea. Swedish singer Magnus Carlson, frontman of indie rock band Weeping Willows, brings a fresh, emotional take to the lyrics and when he sings the “center of the universe is you and I,” the warmth of his tone will really make you feel that you are part of the song. With the deluge of pretty progressive tracks being released right now, “Center of the Universe” stands out as a shining star. Helping the track will be a “groundbreaking interactive video” sponsored by Carlsberg beer for their “Where’s the Party?” campaign. Basically, you have to launch www.wtp13.com in a Google Chrome browser and after you prove that you are of legal age, you click on the screen to keep the beat going. If you don’t fancy the mashup of midway game wack-a-mole and a pervasive beer commercial, the full video will premiere on Tuesday the 21st. Honestly, I am hoping someone puts the cool galactic t-shirt worn by the lead dancer on sale. That would be a product placement that I would gladly jump on.
Image Courtesy of Ultra.