From the ’50s to the ’30s, Mayra Veronica has found a niche and is brilliantly updating iconic music with current styles. As the face for ’50s pinup model Bettie Page’s fashion line, she topped the chart last year with “Mama Mia,” a Latin-flavored jam that started as a club dub and became a pop hit thanks to a topline co-written by Luciana and a sexy video that went viral. For “Mama Yo,” she channels Carmen Miranda and updates her 1939 movie classic “Mamãe Eu Quero” by teaming with ’30s swing revivalists Sweet Life Society and again with Miss Luciana. The results are playful and funky with a modern swing vibe not dissimilar to what Yolanda Be Cool did with “Americano” a few years back. So it comes as little surprise that Mayra reached out to the funky Aussie for a remix and the result is just as fun as the original. The effects and pumped-up energy make “Mama Yo” transcend the swing-house genre to become an instantly memorable pop/dance record that could cross over to mainstream radio all over the world, just like “Americano” did. Don’t worry DJs, if swing isn’t your thing, there are also aggressive electro mixes by the Dutch brothers Ruben and Jente Bootsman, better known as the Boots Men. The bang it out in the traditional Dirty Dutch style while keeping enough of the vocals in place so you know its Mayra in the mix. As Major Lazer says in his track “Buma Ye,” “Watch out for this!”
It’s as if Diplo is championing a whole new take on world music by collaborating with a different international EDM producer for each track under his guise of Major Lazer. On his recent track “Watch Out For This,” he reworked Dutchman The Flexican‘s “Buma Ye” with wild dancehall energy. For “Lose Yourself,” rising Colombian producer/DJ Moska (championed by Tiesto) brings hard electro beats that are similar to some of his previous releases, with an element similar to what Otto Knows contributed to Britney’s “Work Bitch.” It’s not necessarily derivative, but you can definitely hear the evolution. Jamaican dancehall reggae duo add the chant which gives a completely new flavor and dimension to the track. Of course, it is the masterful combination by Diplo that makes it all work. This is a track that will work for both electro big rooms and twerking hip-hop clubs. The video continues the Major Lazer tradition of glorifying the posteriors of well-endowed females with creatively salacious choreography. Filmed on location in Jamaica, I am just wondering if the goats are meant to symbolize or satirize the virility of men or if they are just being walked around to provide a focus other than the scantily-clad female dancers.
Image Courtesy of Secretly Canadian
Major Lazer ft Moska & RDX – Lose Yourself
Occasionally in the stream of new music coming out, a track catches your attention and becomes what I affectionately call a WTF track. Something so creative and out of the ordinary that it just shakes things up. If you haven’t heard of The Flexican yet – you soon will. Coming from a hip-hop background, his mash of styles- electro, house, moombahton, and tech come together for a truly unique take. Check out his remixes of Pitbull and Melanie Amaro for an idea of his vibe, and watch for his upcoming track with Major Lazer which should help launch him into the stratosphere.
DJ Ron Slomowicz: Great job on the Stevie Wonder “Superstition” mix, have you thought about getting it revocalled for an official release? The Flexican: Yes, when I heard the beat I thought it was too good to release as it was and I figured that if I added the vocals it would match and give a different vibe to the song. People know the song and can sing a lot to it.