I will be honest, the first time I heard about Cash Cash was when I was rummaging through the mixes of Krewella’s “Alive” trying to find a mix which didn’t have a large dropout which sucked all the energy out of the dancefloor… Thank you, Cash Cash. Digging into their tracks, I found a mixed bag of commercial-leaning stuff (the ‘obvious they were from New Jersey anthem’ “I Like it Loud,” a PSY-hook filled remix of British Justin Bieber-clone Conor Maynard’s “Vegas Girl”) and interesting ideas (the JUSTICE-influenced Loleatta Holloway sample track “Overtime” and the boy-band sounding dubstep tribute “Michael Jackson”). For “Take Me Home,” they’ve managed to combine the two extremes with a commercial take on electro/stadium tracks. It’s definitely pop, but since it premiered on Nicky Romero’s radio show, it must be credible. Just teasing, it’s seriously a great track that is hooky as hell with energy to pack a dance floor and singalong lyrics with crossover appeal. Enlisting the help of vocalist Bebe Rexha pushes it over the edge. When I first heard the track, I thought it was the singer from the Studio Killers. If you play “Take Me Home” after “Ode to the Bouncer,” you’ll hear what I mean. With “Take Me Home,” Cash Cash just might follow their friends on the path bubbling up from the underground to mainstream success.
Image courtesy of Big Beat Records.