AMSTERDAM DANCE EVENT 2013

The 18th edition of Amsterdam Dance Event (ADE), the premiere European dance music conference, will take place from October  15th-20th, 2013.

Selling out for the sixth year in a row, ADE 2012 event broke records with over 200,000 dance music lovers (night time events) and 3800 delegates (day time events) from all over the world.  The inclusion of a new fifth day (Sunday) was a massive success as was the ADE Playground (film screenings, discussions, showcases, and inshore events at 20 locations around the city,)  Beamlab (new event for visuals stage design), and the new tradition (started in 2011) of announcing the DJ Mag list winners during the festival.  Over 1700 artists performed at 75 venues around the city.

A new addition this year is the Strategy Pack where industry leaders will speak about interplay of music and technology followed by QA with the audience.  Confirmed for the first panel are Oliver Luckett (The Audience,) Syd Lawrence (We Make Awesome SH.it), and Kyle Hopkins (Microsoft Head of Music Supervision.)  A few panel topics already released are Disco (How Deep Is Your Roots), Vocalists (How to Avoid being exploited) and the Future of Radio.  Big names announced for the conference program include Nile Rogers,  Dave Smith (Grammy award winning inventor of Midi) for The Gamechangers II panel, Martin ‘Cherry Cherry Boom Boom’ Kierszenbaum (president of Cherrytree and Senior A&R for Interscope  responsible for developing the careers of Lady Gaga, Black Eyed Peas and Gwen Stefani) will be a keynote speaker,  Richie Hawtin, Shailendra Singh (Sunburn festival founder), Shelly Finkel (SFX Entertainment’s Head of Acquisitions,) and Hardwell.

Another new addition this year, is a major partnership between Samsung and Amsterdam Dance Event to fuse customer technology with the dance music world.

In addition to the daytime conference and nighttime parties, there are several other events taking place in conjunction with ADE:

ADE Next

The Saturday program brings 500 up and coming producers and artist through a rigorous day long program to train them to be the next generation of music industry professionals.

ADE University

Launched in 2011, the three day program brings 200 local music students and rising talents to learn from industry professionals.

Hard Dance Event (HDE)

HDE is a new group of sessions at the Melkweg that facilitates artists, promoters, and producers in the harder styles to network and experience current and new developments in the genres.

ADE Playground

Last year successful launch will expand into 30 (up from 20 locations) as the pop-up events will appear throughout Amsterdam with various music, art, design, social and technology experiences.

Music and Bits 

The high tech program will feature technology innovators and speakers in a new venue.

Registration for Amsterdam Dance Event is available through their website.

For more about Amsterdam Dance Event, check out our coverage of ADE 2012.

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