SONG OF THE DAY (SUNDAY FUNDAY): Little Mix ft Missy Elliott – “How Ya Doin”

little-mix-missy-elliott-how-ya-doin

As we in the United States are enjoying the delicious pop goodness of Little Mix’s debut single “Wings,” those in the UK are delving into their fourth confection – the ’90s-inspired “How Ya Doin.” Wow, is it just me, or has just about every other song I’ve written up in the past few weeks had a ’90s inspiration? The Little Mix crew camp it up with a ’90s hip-pop dance beat for a playful telling off of an unwanted suitor via modern phone etiquette. Reaching out to “Beep Me 911″ rap diva Missy Elliott was a masterful decision proving that the foursome are either majorly wise beyond their years or have the best management team ever. Further proof of that is the video, sponsored by Live Colour XXL hair dye, which is highlighted with massive product placement as the girls’ colorful locks are highlighted by the just as animated backgrounds . Almighty’s hiNRG mix camps it up further by increasing the tempo for commercial dance floors without chipmunking the vocal. While the Almighty crew left off Missy’s rap, we can’t help but wonder why Missy hasn’t dropped the definitive EDM album? After all, she’s the one who first explored jungle with Timbaland and worked with producers like Basement Jaxx before anyone else in the hip-hop world did.

Image Courtesy of Syco/Columbia.

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