For a while there, it seemed like there was a new Inna single popping up on seemingly a weekly basis. Since her music originates in Romania and then filters through continental Europe, then England, and eventually the US, different singles in different markets gave the Romanian Kylie a commanding omnipresence. Her new single “More Than Friends” highlights her musical progression from the trademark Romaninan sound (think Edward Maya/Alexandra Stan) to a more international sound, bringing in a Latin flavor. Previous singles “Caliente” and “Un Momento,” were steps to this new sound, and bringing in reggaeton superstar Daddy Yankee for a forthcoming version definitely cements it. “More Than Friends” is an unashamedly sugary europop confection reminiscent of Paulina Rubio’s “Sexual Lover” and Girls@Play “Airhead,” with incessantly catchy hooks and a singalong chorus. Together with the internet buzz single “J’adore” (which featured the aerobics-ready lyric video), “More Than Friends” makes us quite anxious to hear the rest of Inna’s forthcoming third album Party Never Ends.
Image Courtesy of Roton.