SONG OF THE DAY: Alex Gaudino ft JRDN – “Playing With My Heart”
Pulling a Guetta? That’s quickly becoming slang for a DJ/producer going commercial by enlisting the help of big name r&b/hip-hop talent for a bigtime crossover. That’s not necessarily the case here as Gaudino’s biggest club/crossover hits (“Destination Unknown,” “I’m In Love,” “What a Feeling”) have all added a pop topline to a clubworthy track. Rather than go for theatrics with an international superstar, Alex has discovered a gem in Canadian idol competitor Ralph Jordan Croucher (aka JRDN). Possessing a voice capable of silky soulful singing and a dynamic rap flow, he elevates Alex’s solid electropop track to radio crossover. It’s of comparable quality to the best singles of Taio Cruz and Jason Derulo. Since the original is so straight-up pop (and that’s not a bad thing), there will no doubt be aggressive club remixes coming up soon. If someone just takes the verse lines “Playing With My Heart, Can’t Stop the Bleeding” and effects that over glitchy electro – it will be a floorfiller for sure. With “Playing With My Heart” and his last single with Taboo, “I Don’t Wanna Dance,” as teasers, Alex Gaudino’s new album Doctor Love will definitely be the buzz of WMC upon its anticipated release in March.
Image Courtesy of Ultra.