SONG OF THE DAY: Joshua Micah – “When the World Ends”

joshua-micah-when-the-world-ends

Since you’re reading this, the world obviously didn’t end on December 21st.  But what if the world was going to end, what would you want to do differently?   That’s the question answered by singer/songwriter Joshua Micah in his debut single “When the World Ends.”  Sounding like a cross between singers Gabe Saporta (Cobra Starship) and Sean Foreman (3OH!3), he asks and answers questions about what will happen as we embrace our fate over an upbeat electropop beat with a slight touch of stadium house in the mix.  The repeated refrains are quite catchy, as is the “woh oh” chant used in the chorus.   For clubland, remixes by Sted-E & Hybrid Heights and Matteo Marini toughen the beat and increase the energy while keeping the remarkably strong vocals in the forefront.  Turning a negative into a positive, the video shows Joshua walking around the world (Barcelona, New York) as people hold up placards with slogans and concepts one could do to improve their existence.  It was interesting to watch people’s reactions when I first played the clip at the video bar, since it caught their attention as they were drawn into the song and the story.  With such a strong debut single, Joshua Micah is definitely an artist to watch out for.



Image Courtesy of Sea To Sun Recordings.

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