SONG OF THE DAY (SUNDAY FUNDAY): Luminites – “Bring It”
Imagine if Dacav were British. Close, but no, it’s more like if Hyper Crush and Dev formed a group but with British accents. That’s probably the best description for the British foursome Luminites. “Bring It” shows their fun-loving, playful side with a mix of big room beats, electro, glitch, breakbeats, playful rhymes, and catchy “la la la” hooks. Actually, that “la la la” hook was an earworm for pretty much the whole week and it got to the point where I started singing other lyrics along with it. It took a day or so to realize that the girl solo part is reminiscent of “Get Busy” by Bassmonkeys & Bianca Lindgren. I am not saying a sample, but if some enterprising DJ wanted to do a mashup of the two songs – it wouldn’t be a challenge. Filled with fun boasts, an invitation to the party, and new slang (“Sumfink”), “Bring It” is a fun track that bridges hip-hop and dance. The accompanying lower budget video is a great introduction to the group’s personality. The only complaint is the inclusion of the “budget” hoochie glirls dancing who were filmed with a lower quality film stock, which makes the dancers and the group seem cheap as well in relation. Removing those parts would be a benefit to the video and give you more time to feature the pretty (and pretty voiced) singer that is part of the group. The Luminites have their best chance for chart success in the UK, because unfortunately here in the states, we have failed to embrace any of the British dance rappers – Wiley, Dizzee Rascal, Example. That, of course, is a shame because I know the Luminites came over here to perform, they would totally bring it.
Image Courtesy of ZGG Music.