SONG OF THE DAY: Natalia Lesz – “Beat Of My Heart”
If you are craving some slickly-produced europop, take a listen to “Beat of My Heart” the new single from Polish pop tart Natalia Lesz. Similar in sound to fellow eastern europeans t.A.T.u., the production is so slick and melodic that it could have been produced by Trevor Horn. There are so many classic Hi-NRG references in the track – early ’80s synths, hands-in-the-air key changes, smoothed-out effected vocals, repeated lyrics for easy sing-alongs – that you could imagine Stock, Aitken, and Waterman had reunited after being inspired by listening to Kleerup and the prettier remixes of Wawa. Effected almost to the point of a soothing anime character, Natalia still manages to bring warmth and personality to her vocal performance- for which she deserves some kudos. As for the video, I am completely confused by the Amy Winehouse drag, the male model wearing just as much make-up, and the horrifically violent ending. Just a warning, if t.A.T.u’s video for “All About Us’ bothered you, then click off the video before the last 12 seconds.
Image Courtesy of EMI.