SONG OF THE DAY: NiRe AllDai – “Hella Bad”

nire-alldai-hella-bad

The first time I heard NiRe Alldai’s debut single “Inside Out,” I was struck by her unique voice – soft and soothing, yet raspy with a subtle power. The vocal hooks were quite strong, and with the club kids-going-Mad Max-themed video, it seemed like a surefire hit. Whereas “Inside Out” was a bit downbeat in tone, her new single “Hella Bad” is much more in your face and aggressive. The track seems like a cross between Swedish House Mafia and ’90s euro (the good stuff, like Culture Beat’s lost classic ‘Metamorphosis’ album, and not the cheesy formulaic kind). Nire’s vocals are more aggressive and punchy, yet still have her unique soft timbre in place. The song will hopefully find its place on commercial radio with its message of female empowerment, demanding respect from a lazy lover. If the song doesn’t hit you immediately, give it a few more listens. You will eventually realize that “Hella Bad” is actually hella good.


Image Courtesy of Virgin.

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